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As early as 1980s, the relationship between sports and advertisement media was briefed"Sports needs advertisement, advertisement wants sports". This saying put the connections between sports and advisement in a direct way, that is to say: Based on the promotion by media, sports develops itself well;Sports generates materials and news for media, accelerating the growth of media. Sports and media grows based on a win-win baise with complemetary advantages.

In the early 80 century, people had the sports media relations and advertising as "in need of sports publicity, publicity needs of sports." This is a very straight-forward analysis of the advertising media and the relationship between sports, namely: to refer to the media, leveraging the development of sport; Sports Stage, leveraging the promotion of media; complement each other, sports a win-win situation with the media.
In recent years, in particular, in 2008 the 29th Olympic Games held in China, the relationship between advertising and sports become more closely linked. As long as we turn on the TV, read newspapers, we can easily find many goods in advertising, sports advertising more compelling, and well-known advertising phrase is a powerful weapon for sports publicity. In that case, the specific relationship between the two in the wrong? But also their relationship to what performance? With the issues raised above, this paper from the advertising and sports competition itself, and sports marketing, and sports of various elements, as well as the relationship between the 2008 Olympic Games in terms of these four on 11. Advertising for the analysis of the positive role of sports and negative effects, the paper quoted a large number of examples and data to enable more effective advertising media and sports to be the link between analysis and presentation. In explaining the same time, I cited the advertising and sports development of the common problems so that readers can experience more visual advertising and the interaction between sports, and the future direction of the two to be sure.

In the early 80 century, people had the sports media relations and advertising as "in need of sports publicity, publicity needs of sports." This is a very straight-forward analysis of the advertising media and the relationship between sports, namely: to refer to the media, leveraging the development of sport; Sports Stage, leveraging the promotion of media; complement each other, sports a win-win situation with the media.
This saying put the connections between sports and advisement in a direct way, that is to say: Based on the promotion by media, sports develops itself well;Sports generates materials and news for media, accelerating the growth of media. Sports and media grows based on a win-win baise with complemetary advantages.