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1. Sellers’ creditworthiness
During internet transaction, there exists asymmetry of information between buyers and sellers due to its virtual transaction. For college students, it’液消s difficult to know well the true quality of the goods, for they have no access to goods listed online; equally, it’睁埋兄s not easy for sellers to check the buyers’ identity since they can not see the consumers practically. Thus, some sellers and consumers seize this opportunity to disturb the normal market which largely imposes negative impacts on the shopping online for college students.
2. Security issues of transaction
Generally, no security issues occur during traditional transaction, as the payment is executed and finished face to face without being prolonged or virtual. However, transaction is conducted virtually for online shopping, which makes it inevitable for act of fraud, particularly among the private information and banking account. This also causes potential impact on the shopping online for college students.
3. Goods delivery
As the express company is newly established, quite a great deal of company rules or regulations is incomplete which increases the risks of potential problems during the delivery of goods, such as damage, loss and delayed delivery of goods.
4. After-sale service
For online shopping, consumers often receive unsuitable goods such as clothes, for they have no access to practical goods and have to make decisions based on the listed information of goods by sellers, in such cases some sellers agree to the return of goods with the freight covered by buyers; others do not even agree to the return of goods, only to cause losses to consumers
四悉袭、solution to college students’ online shopping
1、 strengthen the regulation on sellers
1) Strengthen management of online goods.
Findings show that many college students are often cheated by sellers when they buy some branded goods from some shopping sites at a lower price, otherwise they can not afford. To maintain their confidence on the shopping online, management of online goods shall be strengthened to ensure the authenticity and quality.
2) Management of sellers’ creditworthiness
Many shopping sites have already set systems of measurement of creditworthiness.
3) More Construction of laws and regulations
With the rapid development of online shopping, specified laws and regulations shall be enacted and put into effect to resolve and regulate disputes arising from online shopping instead of relying on Contract Law, Consumer Protection Act and Product Quality Law. It’s very meaningful to set up a national specific law to regulate e-commerce.
2、 advocate a rational attitude towards online shopping for students
1) Choose the creditable shopping sites rather than some newly established ones
2) Choose sellers with excellent creditworthiness. Check the sellers’ credit rating, opening hours and remarks of consumers.
3) Choose quality goods at the lowest price.
4) Choose security mode of payment such as PayPal, verified payments
5) Promote self-protect awareness. Learn to check sellers’ creditworthiness and quality of goods.

1, the business credibility problem.In online transactions, due to the virtual network makes the existence of information asymmetry between buyers and sellers, and college students is difficult to come into contact with goods, do not know the quality of goods; In turn, businesses are also difficult to see consumers, do not know The identity of the consumer. This will enable some businesses and consumers to use the virtual network to disturb the market order, thus affecting college students online shopping.2, the transaction security issues.Traditional consumer environment, pay face to face, have paid their dues, hand delivery, there will be no delay and virtual, so basically does not exist to the security of transactions. The process of online shopping transactions are conducted in the virtual space, it is easy to the existence of fraud, especially the security of personal information and accounts, this will also affect college students online shopping.3, delivery of goods.Has just been established at the beginning of the courier company, due to the presence of a variety of imperfect link items to a lot of problems in the distribution process, such as the goods of the damage, loss, delivery is not timely.4, after-sales service problems.Online shopping, consumers do not have physical access to goods, such as purchase of clothing online, consumers can not try, alone on the network information is sometimes difficult to determine the suitability of the buy back inappropriate, and some businesses agree to return, but they have to bear the postage; some businesses simply do not agree to return the losses to consumers.Four, college students online shopping exists to Solve1, to strengthen the management of the business.1) Strengthening the management of network goods. The survey found that many college students like to buy some of the brand, the reason to buy online, took a fancy to the network commodity prices low, but the incorporation of a false trade college students being deceived, and thus lose interest in online shopping. Therefore, the need to strengthen the management and identification of network quality of goods, to ensure the authenticity of the goods.2) to enhance the management of the business credibility. According to the survey, many shopping sites have been set up credibility evaluation. Such as a member of Taobao Taobao every use Alipay successful transaction, you can make a credit evaluation of the transaction object. Divided into 20 levels in the transaction as the seller's feedback rating, the higher the level, the higher the credibility, credibility students in the process of online shopping to determine to purchase the product of which merchant.3) Strengthening the construction of the laws and regulations. Along with the rapid development of online shopping, the pace of construction of the laws and regulations in this regard is significantly slower, and it comes to online shopping disputes mainly rely on contract law, the Consumer Protection Act, "Product Quality Protection Act and other legal adjustment, without a specialized national norms of e-commerce laws and regulations. Therefore, to establish and perfect online shopping related laws and regulations, liability to bear the main mode of contract, rights and obligations, dispute resolution mechanisms, the loss ways to make the provisions of great significance.Promote the rational consumption of the students' network.1) Select a good shopping site. Students try to choose online shopping when their well-known credit website, do not select a new site as much as possible.2) choose a good business. Students view the business's credit rating when shopping first, the length of time to shop, and Poor situation.3) Choose the quality of goods. Commodity prices in the network is far from uniform, the same kind of commodity prices, there are many, Therefore, the students in the process of online shopping to learn to shop around to find the best quality and lowest price of goods.4) Select the appropriate method of payment. Purchases must be insurance payment, such as the use of these third-party payment method of Paypal, escrow, so as to fully guarantee the Students Consumers' Rights.5) to strengthen self-protection. Students in online shopping, we must learn to identify the authenticity and credibility of the business, and more to communicate with the seller, a full understanding of businesses and commodities on the basis of the purchase of goods, learn to use legal weapons to protect their own interests

1, the business credibility problem.
In online transactions, due to the virtual network makes the existence of information asymmetry between buyers and sellers, and college students is difficult to come into contact with goods, do not know the quality of goods; In turn, businesses are also difficult to see consumers, do not know The identity of the consumer. This will enable some businesses and consumers to use the virtual network to disturb the market order, thus affecting college students online shopping.
2, the transaction security issues.
Traditional consumer environment, pay face to face, have paid their dues, hand delivery, there will be no delay and virtual, so basically does not exist to the security of transactions. The process of online shopping transactions are conducted in the virtual space, it is easy to the existence of fraud, especially the security of personal information and accounts, this will also affect college students online shopping.
3, delivery of goods.
Has just been established at the beginning of the courier company, due to the presence of a variety of imperfect link items to a lot of problems in the distribution process, such as the goods of the damage, loss, delivery is not timely.
4, after-sales service problems.
Online shopping, consumers do not have physical access to goods, such as purchase of clothing online, consumers can not try, alone on the network information is sometimes difficult to determine the suitability of the buy back inappropriate, and some businesses agree to return, but they have to bear the postage; some businesses simply do not agree to return the losses to consumers.
Four, college students online shopping exists to Solve
1, to strengthen the management of the business.
1) Strengthening the management of network goods. The survey found that many college students like to buy some of the brand, the reason to buy online, took a fancy to the network commodity prices low, but the incorporation of a false trade college students being deceived, and thus lose interest in online shopping. Therefore, the need to strengthen the management and identification of network quality of goods, to ensure the authenticity of the goods.
2) to enhance the management of the business credibility. According to the survey, many shopping sites have been set up credibility evaluation. Such as a member of Taobao Taobao every use Alipay successful transaction, you can make a credit evaluation of the transaction object. Divided into 20 levels in the transaction as the seller's feedback rating, the higher the level, the higher the credibility, credibility students in the process of online shopping to determine to purchase the product of which merchant.
3) Strengthening the construction of the laws and regulations. Along with the rapid development of online shopping, the pace of construction of the laws and regulations in this regard is significantly slower, and it comes to online shopping disputes mainly rely on contract law, the Consumer Protection Act, "Product Quality Protection Act and other legal adjustment, without a specialized national norms of e-commerce laws and regulations. Therefore, to establish and perfect online shopping related laws and regulations, liability to bear the main mode of contract, rights and obligations, dispute resolution mechanisms, the loss ways to make the provisions of great significance.
Promote the rational consumption of the students' network.
1) Select a good shopping site. Students try to choose online shopping when their well-known credit website, do not select a new site as much as possible.
2) choose a good business. Students view the business's credit rating when shopping first, the length of time to shop, and Poor situation.
3) Choose the quality of goods. Commodity prices in the network is far from uniform, the same kind of commodity prices, there are many, Therefore, the students in the process of online shopping to learn to shop around to find the best quality and lowest price of goods.
4) Select the appropriate method of payment. Purchases must be insurance payment, such as the use of these third-party payment method of Paypal, escrow, so as to fully guarantee the Students Consumers' Rights.
5) to strengthen self-protection. Students in online shopping, we must learn to identify the authenticity and credibility of the business, and more to communicate with the seller, a full understanding of businesses and commodities on the basis of the purchase of goods, learn to use legal weapons to protect their own interests .
可能有点差 你自己再改改吧

1，源宏the problem of retailers' reputation
In the internet transactions, given the virtuality of internet responsible for asymmetric information between customers and retailers, college students can hardly know the quality of goods by touching them. Similarly, retailers can hardly know the identity of customers by seeing them. For that reason, some retailers or customers may take advantage of virtuality of internet to disturb market order, hindering online shopping by college students. （专业译文，敬请鉴别。全部翻译需山纯要付费，敬请谅解。雹唯册Q⑨①〇①⑧〇〇⑧③）

1, business credibility problem.
In the network transactions, the network virtuality that exist between buyers and sellers resulting in the information asymmetry, college students is hard to have access to goods, and not clear to the quality of the products; In turn, the businessmen also have difficulty in meeting consumers,so they can't confirm the identity of the consumers. Such being the cace, some businessmen and consumers who use network virtuality disrupt the market order, finally affecting the university students' online shopping.
2, the transaction security problems.
In the traditional consumption environment, the payment is made directly on delivery, face-to-face,where can't exist any delay or virtuality, so basically it does not exist any security problem in terms of trade. However,in the network shopping process,considering the trade happens in virtual space, is easy to find fraud, threating the safety of personal information and the accounts,especially,which will affect students' network shopping.
3, commodity distribution problems.
At the beginning of the foundation of the express company ,in the light of many kinds of imperfect links,it is common to find many problems in the distribution, such as the goods damaged or lost, delivered not in time, and so on.
4, after-sales service problems.
During the network shopping, consumers never really get to commodities.For example, a consumer is about to buy some clothes online,but he/she can't to try it on,only judging by the information on the web,which is sometimes hard to determine whether it is appropriate. If he/she bought it and found it uncomfortable to wear, some businessmen would be willing to cancel the order, but they themselves shall bear the postage; Some businessmen wouldn't do it, bringing to the consumer's loss.
4 solutions to college students' online shopping problem
1, strengthen the management of business.
1) strengthen the network management of the goods.Through surveys,we found that many college students prefer to buy some brand goods.The low price online apparently strikes their fancy.However,some false goods immerged in online market.Having been deceived by it,college students lose the the interest for the online shopping.Therefore,it is necessary to strengthen the network management and assessment of the quality of the goods,ensuring the authenticity of the goods.
太多了啦。。。